Market presentation – Who is this “customer” everyone speaks of?

SAXEED’s incubator programme requires several milestones to be achieved. Today was one of those days where you had to present a ton of your work. The guiding question was: “Who is this ‘customer’ everyone speaks of” and where do I find him? We went through an entire questionnaire to help us brainstorm as many details as possible about the potential market and our customers. Cramming all of that into a 10-minute pitch is not exactly easy. But it clear things up a lot.

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