First international trade fair experiences

What should we expect at an international trade fair? All our preparations to present in front of international trade fair visitors revolved around this very question. We were unsure what to expect from the several thousand visitors, who would frequent the fair in the next three of four days. What questions would they ask? What should we tell them? What would we show them? And, above all,who do we want to see at our stall? On our first three international trade fairs we gathered some experience and are now able to at least partially answer these questions. The Sächsische Aufbaubank (SAB) supplied us with funds to finance our exhibition at the trade fairs.

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